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Lebenlang

Art Direction / Layout Design / UI UX / Image Research

Lebenlang is a digital magazine based in Berlin.

 

Lebenlang is created for those working in, and reliant on, the expanding health and care industries. As the first art director of this magazine, I was challenged to create a visual identity that supported both medical and lifestyle content of sensitive nature in a friendly, optimistic and approachable way. With an older target audience, the navigation needed to be very simple and comprehensive. For the first 4 issues of Lebenlang, I was responsible for coordinating a team of designers as well as outsourcing photography, illustration, and the logo design, and for gathering all assets and putting the magazine together.